Russian War: Among the largest IT companies in Ukraine continues to be waging its very own informational defense against Russian propaganda since the beginning of the incursion.
Once the Russian invasion started, internet marketing firm Netpeak, designed a redirection website on its website for Russian users. That website reflected insights regarding Russian propaganda and proof of war crimes by Russian forces, based on Artem Borodatyuk, founder and Chief executive officer of Netpeak Group.
“After that, we faced a minimum of two Web sites attacks. Because of constant monitoring and quick response, we handled individual attacks with no negative effect on their infrastructure, Borodatyuk told TechNewsWorld.
Netpeak has become formally blocked by Roskomnadzor, the Russian federal service for supervision of communications, it, and media.
During the first time of world war 2, Netpeak company officials in Ukraine and its U.S. headquarters in New You are able to help to evacuate employees as well as their families from Kyiv, Kharkiv, along with other metropolitan areas which were under underactive shelling.
“Now we still monitor the problem and will be ready to help with the evacuation to individuals who’d require it,” stated Borodatyuk.
“We regularly collect and offer details about volunteer centers abroad, apartments for rent in Ukraine and abroad, as well as produced forums where our employees found in the same area might help one another.”
Fighting on Two Fronts
Prior to the war, Netpeak developed SaaS services inside an internet marketing segment, promoted companies, made mobile phone applications, organized occasions, and invested a great deal in social projects. Once the Russian invasion started, the organization had 900 employees and 5,000 clients.
Netpeak Group includes 14 companies, based on the company’s PR Manager Natalya Popova. They still operate regardless of the war to aid Ukraine’s economy, she stated. The organization also plays a role in Ukraine’s informational defense against Russian propaganda and various other IT companies in Ukraine.
“We host daily group e-conferences having a certified psychiatrist, IT companies in Ukraine where employees may share their concerns and feelings. There are also regular conferences with executive-level managers,” stated Borodatyuk.
They share news both concerning the company’s activities and exclusive details about the problem in Ukraine that is acquired firsthand from approved sources, he added.
Backlash Against Russian Propaganda
From the very first day of the Russian War, it grew to become obvious that Russian citizens didn’t know what was really happening. Fooled by local media, they considered the deadly war like a “special operation,” Borodatyuk noted adding that they don’t comprehend the effects of the war not just for Ukraine, but in addition for Spain itself and the whole world.
“Furthermore, they strongly think that Russian troops are saving Ukrainians from Nazis once the real scenario is quite opposite,” he stated. “Russia is definitely an enemy actually, governing the minds of their citizens. Much like in George Orwell’s 1984: War is peace. Freedom is slavery. Ignorance is strength.”
That’s the reason Netpeak made the decision to make use of all available digital tools to exhibit regular Russians, (e.g., entrepreneurs, teachers, scientists, students, and fogeys) the reality regarding world war 2, Borodatyuk offered.
The Secretary of state for Digital Transformation and Cyber Police of Ukraine supported Netpeak Group’s awareness efforts of backlash against Russian propaganda strategically and tactically from the day of the invasion.
The ministry provided Starlink equipment so Netpeak could operate despite cable connection issues.
“Vice Pm of Ukraine and Minister of Digital Transformation Mykhaylo Fedorov will get enough stations to guarantee the work in our temporarily relocated employees – even just in individuals regions where we’ve not ever endured offices. For instance, within the metropolitan areas of western Ukraine,” stated the Chief executive officer.
Caring for Its Own
Netpeak Group includes a well-built structure, with nearly 20 % of the organization involved in countering Russian aggression. The group is employed in several directions, based on Borodatyuk.
Netpeak made advance payments to the employees early at the beginning of world war 2 and is constantly on the pay salaries ahead of time. Because the group’s activities have focused totally on the Ukrainian market, it’s rebuilding its business ways to go abroad.
Greater than 40 employees have switched their positions to accelerate this expansion towards the untouched markets. The audience still keeps jobs in companies centered on the Ukrainian market which have a substantial revenue reduction.
“We are attempting to hold our position around the domestic market and planning to enter untouched markets to outlive ourselves and offer the Ukrainian economy. To do this goal, you should still take proper care of them. Safe and decent working conditions should be upheld to keep competence,” stated Borodatyuk.
Plans in Motion
Certainly one of Netpeak’s primary missions would be to stop using Russian-made software in government and business circles. By having to pay for Russian software products, companies sponsor Russian aggression toward Ukraine.
“Not directly, obviously, but Russia uses the required taxes out of these earnings to invest in world war 2. So, we insist on stopping the Russian economy and supporting the Ukrainian economy rather, stated Borodatyuk.
Metropolitan areas are now being destroyed under massive shootings, causing victims to the civilians. By April 4, 161 children passed away because of Russian attacks, reported NetPeak’s Chief executive officer.
The organization made a summary of services of Russian origin and provided options for individuals that continue operations in Russia, receive payment from Russian clients, and purchase Russian offices, salaries, and taxes.
Borodatyuk stated you can easily transfer from Russian software products to alternatives that are 100 % Ukrainian. He shared a summary of providers that they affirmed is checked and verified to be used.
Another critical avenue is supporting humanitarian aid efforts. Netpeak develops its very own projects to supply more humanitarian help to Ukrainians. For instance, its team forms medical kits for that local military territorial defense and supplies food and clothing to some maternity hospitals in Odesa. People thinking about helping Ukrainians who are suffering in the war with Russia can click on Netpeak Foundation.